Once you launch your website there are a couple of main items you will be interested. The ability to keep it up-to-date is first and foremost. The moment your information becomes out dated or stale your traffic will start to decrease at an alarming rate. You have to make sure that your website maintains freshness, and stays current. This includes everything from the text and information on your website, but your blog and events pages as well.
Knowing who has shown interest in your site is probably a good thing to know as well. Sure, you want to have a sign up form to help them enroll in your newsletters. You will also want stay on top of how many are signing up each month, who is leaving, when your peak traffic times are, and what seems to be the most important information on your page.
You will also want to manage the messages you send out to your customers. Whether it’s a scheduled reminder email, a special, or a news blast about an event, you will want to be able to reach out and touch your valuable client base timely and effectively. It also helps to make sure that your email campaigns resemble your website to continue to solidify your brand image in their mind.
That sounds like a lot of work, and you are already busy running your business. This is where iSite Multimedia really sets you apart. Your custom website will also come with an easy-to-use dashboard that puts all of these tools at your fingertips. You will have instant access to all of your contact lists and be able to separate them into different campaigns depending on your business needs.
Your dashboard also provides traffic reports for any time block that you desire. Daily, weekly, monthly, yesterday or even today, you can see who and when people are visiting your site. You will be able to see how they got there, where they went, and what seems to be the most important information to them. All of this in real time.
The Dashboard will also enable you to create email marketing campaigns that have the same look and feel as your website, with all of the same branding. From crafting an automated, monthly email newsletter to sending out a last minute announcement, all of these intuitive tools are at your fingertips, any time of day.
With everything in one place, iSite Multimedia’s dashboard simplifies maintaining your online presence. Just a few minutes a day and you will be a powerful online marketing powerhouse. Let us show the way today.